Lay the Favourite is a horse racing tipping service from Michael Carr and his company Lucrative Racing Trust – a sister product to their impressive Place Bet Profits (recently reviewed).

• Lay Betting on the Favorite Strategy Strategy: This strategy involves placing a lay bet on the match's favorite before the match begins, in pre-live, in the probabilities market.
• The Lay Backing the Favourite football betting system is based around the idea that even the best teams don't always have things their own way. This betting strategy is ideal for a top team not playing at its best against well organised and motivated opposition. This betting system works like this.

The ability to make strategy review meetings useful is a skill—a skill you can easily learn if you think your reviews are going off the rails too often. There are several key elements to focus on and they are all included in this 40-page book, aptly titled “How To Lead Effective Strategy Review Meetings.”. The strategy of betting on the BACK and LAY favorite; Horse Racing Betting Strategy True Money; Video poker strategy on example of All American slot; How much does a casino make money in different regions; Simple Forex Strategy is reliable – for “lazy” but gambling traders. Laying On the Favourite And Second Favourite In Place Markets, If The Sum Of Their Prices Is =3.8 Description. Lay £2 on the favourite and second favourite in a place market, if the sum of their odds does not exceed 3.8. Place the bets at 1 minute before the off, provided there are 10 or more runners.

As I’ve said before, the ethos of Lucrative Racing Trust allows them to stand out from the multitudinous other companies centred on making money from horse racing. They think of it not as placing bets, but investing money.

‘Creating Wealth through profitable investment’ is their tag-line and the sales-copy talks of ‘Investment as opposed to gambling’ – achievable through betting-exchange websites such as Betfair and Betdaq. The website is highly informative and it’s worth quoting a passage on the benefits of betting exchanges, just to refresh it in our minds: ‘Bookmakers have ruled the world of betting in the past but their reign is now coming to an end. The odds they offer to the general public are generally worse than the betting exchanges for one simple reason: the bookmakers are over-rounding the odds in order for them to make a profit. The average over-round by the bookmaker is 15–20%. This means that on average you will gain 15–20% better odds through online exchanges. Exchanges do charge a 3–5% commission on winning bets however, so this need to be taken into account when trying to find the best value.’

As mentioned in the Place Bet Profits review, the Lucrative Racing Trust website is totally hype-free and void of any marketing techniques to bamboozle the prospective punter (or investor in this case). Honesty and transparency is the ticket, and you get a real feeling of both from the team behind Lay the Favourite.

There’s even their section about betting mentality – ‘The mental state of the investor has to be taken into account and in our opinion is the most crucial factor in deciding whether or not to invest with us’.

Lay the Favourite is obviously different to its sister service because of the lay tips you receive daily via email (instead of place bets with Place Bet Profits). In the website’s own words: ‘Lay the Favourite, as the name suggests, requires laying horses, meaning betting on a horse to lose. Currently only betting exchanges offer this facility, and it is unlikely that bookmakers will start to offer lay betting anytime soon.’ Lay the Favourites offer a 30-day free trial period, followed by a £27 monthly charge (no money-back guarantee).

The emails arrive by 11 a.m., containing tips for making lay bets on lower-priced runners. As the name of the service suggests, you mostly are simply laying the favourite – quite why you need a tip to tell you this is questionable. Nevertheless, the emails are clear and user-friendly, and there’s a progressive staking plan to follow. Any bet should only be made if the odds available are less than 5.0, so as to keep any liabilities at a lower amount should the horse actually win the race and you have to pay out.

The Lay the Favourite results published on the Lucrative Racing Trust’s website is as follows: an average 13.53% monthly return-on-investment; 8 profitable months out of 9; an average strike rate of 78.79%; and the service has turned an initial betting bank of £500 into £1,479.68 over 9 months. There’s detailed proofing readily available too.

In my two-month trial, there were 70 selections. Of these, 54 were successful lay bets and the remaining 16 were losing bets, which meant the inevitable pay-outs that deplete the bank when lay bets do not go your way. This results in a 77.14% strike-rate, which isn’t too bad but is slightly shy of what I was hoping for.

December was the troublesome month, with a loss of 11.82% of the bank. January 2013 performed better, and produced a total 18.88% return-on-investment.

December was not an enjoyable trialling experience, with the bank never climbing enough to show profit and 13 losses in total providing repetitive blows that peppered the wins. The progressive staking plan helped to minimise the monetary risk to the bank – it follows the 3–5% staking method: generally you would use a 3% stake for a 50% strike-rate; 4% for 60%; and 5% for a 70% strike-rate. The alternative plan is to use the method for a 1–3% gain of the bank: simply divide your betting bank by 50; then to calculate your stake, take your potential winnings and divide it by the odds-1.

Ultimately though, profit was made in the trial, and the line graph showing Lay the Favourite results (as well as the downloadable table of results) on the Lucrative Racing Trust website show a steady incline in profits since its inception in May 2012.

Therefore, Lay the Favourite is certainly one to seriously consider, and comes recommended.

Betfair.com is the biggest sports betting exchange. In Betfair the players bet against each other and not against the Betfair itself. Because of this, the stakes ratios are higher here than anywhere else. Another difference is that in the betting exchange you can not only buy stakes, but also sell them, which opens up new money earning possibilities – sports trading.

The idea behind it is the same as in the currency, stock and product markets – to buy cheaper and sell at a higher price. The difference is that the ratio is affected by the performance of the team or the sportsman.

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Football is the world’s most popular type of sports. Numerous football games take place every day in various countries of the world. To make the games more interesting, trading exchanges offer to predict the outcomes of the games and place bets on them.

Betfair.com also offers this opportunity, as well as a chance to trade or speculate with the stakes. The aim of the trading is to create a situation when, no matter what the outcome of the match is, you are still the winner. The main goal of sports trading is to create a situation when you are in profits no mater what the outcome is. Let`t get to the point!

Here are are 6 proven and profitable Betfair exchange Football trading strategies:

The simplest football trading strategy

Lay The Draw is the most popular Betfair football trading system. This Strategy is mostly used by beginners. If you apply this strategy to the correct type of match, you are almost guaranteed to profit 100% of the time.

The Strategy

The concept of this strategy is very simple – when a goal is scored in a football match, the prices of all the match outcomes (home win, away win or draw) changes. How it changes depends on many factors such as which team scores the goal and the time of the goal.

In this strategy we are trying to lay the draw before the kick-off, and back it at higher price after goal is scored, therefore securing a great profit.

Before the game: Select match by the following criteria:

• Favorite odds is lower than 2;
• Odds on draw is lower than 4;
• In last 3 games there haven`t been 0-0 draw for none of the teams;
• The favorite team scores more than one goal in match on average;
• Head-to-Head between the teams indicates lots of goal (should be within the last two years);
• The liquidity in the market should be at least 40 000.

In-Play:

• If the favorite team scores first, get out of position and green up;
• If the underdog scores first, use the “Metaltone” strategy: back the draw for 50% initial lay stake and lay the underdog for 75% initial lay stake. If there is an equalizing goal, you can then green up an take an overall profit. If there is no equalizing goal and the underdog wins the match, accept the loss (or in some cases small profit) that is sitting on the underdog team and move on to the next game;
• If still 0-0 when the draw price hits 2.0, “red” up and accept the loss.

A Score Grid visualization of this football trading strategy

Socrates strategy is a variation of the Aristotle and Clint strategies. It is designed to maximize profits and reduce the losses and does not require a lot of in play management.

Why this strategy works?

Using exact match selection criteria as in the Aristotle and Clint strategies, the Socrates becomes a simple trading strategy for beginners to implement. We take our positions in the market at the start of the match and only need to make any moves if the score is 0-0, or 1-0 after 60 minutes. Because of its simplicity it is possible to trade multiple matches at the same time.

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The edge in this strategy lies in the selection of right matches, the probability of teams scoring over 2.5 goals and how often these teams play a match where Both Teams are scoring a goal.

In this trade we are looking to win in two markets – Both Teams To Score and over 2.5 goals market to maximize our winnings.

In matches where one side scores 6 goals are often a consolation goal to loosing team which would give us double win.

How this strategy is played?

We are looking for football matches where the odds of Both Teams To Score and Over 2.5 goals markets are over 1.80.

In this strategy bets are placed pre-match. Let’s look at example, using 100 euro stake:

• € 40 back bet on Both Teams To Score YES market at odds of 1.80 or more;
• € 40 back bet on over 2.5 goals market at odds of 1.80 or more;
• € 8 back bet on Correct Score 0-0;
• € 12 back bet on Correct Score 1-1.

Correct score grid visualization of Socrates Betfair trading strategy

Bets and odds for Socrates strategy implementation

In the images above you can see a Correct score visualization of outcomes of this strategy. As we can see, the ROI if the bet lands is almost 50%, which is quite a lot.

You do not have to do any adjustments, unless the scoreline is 0-0 or 1-0 after 60 played minutes.

If the scoreline is 0-0 at 60 minute mark, green up 0-0 scoreline and scratch 1-1 scoreline. You will also have to take a hedged red on over/under 2.5 goals and Both Teams To Score markets.

If the scoreline is 1-0 then green up 1-1 scoreline, and make a scratch trade on over 2.5 goals market and take a loss onBoth Teams To Score market.

Any other scoreline will give us an edge in this trade. If the scoreline does not change until 80 minutes then we need to take a look at it and make some adjustment if needed.

At that moment we can exit the trade or stay in it with a hope of win on 1-1 scoreline, over 2.5 or Both Teams To Score. Ideal would be a win in both markets – Over 2.5 goals and BTTS.

What can go wrong?

The downside in this strategy is 0-0 scoreline or two goals scored by one team. We can take an extra insurance position on 0-0 for a winnings of € 50. We can also take a small cover on 2-0 scoreline by backing 2-0 and 3-0 when the score is 1-0.

Lay The Favourite Strategy

This is one of the most popular trading strategy on Betfair exchange. Over/Under 2.5 goals market is right next to the Match odds market in terms of liquidity. This Betfair trading strategy is based on teams scoring Over 2.5 goals and that happens a lot!

The strategy

Using this strategy we will use two markets Over/under 2.5 goals market and Correct score market for cover.

Under 2.5 means, we’d expect 2 or less goals

Over 2.5 means, we need to see at least 3 goals in the match.

This strategy is low-risk, because if the favorite scores at least 1 goal, we will be at non-lose point or scratch. Then we will have to wait only for 2 more goals for profit. But this strategy is not for newbies at it requires certain ability to adapt and trade in two different markets at the same time.

Before the game

• Look for games where there is a favorite priced 1.4-1.7;
• Odds on over 2.5 goals are 1.7 or higher

Bets

• Back bet on over 2.5
• Back bets on Correct scores 1-0, 2-0, 1-1. These bets must cover losses on Over/Under 2.5 goals market.

Bets on Correct score market looks like this

As we can see if score turns 1-0 we cant lose anymore as next possible scores are covered (1-1, 2-0) and other possible scores are over 2.5 goals which means profit. If the favourite scores first goal early in the game, we can exit the trade with profit without waiting the game to end. If the odds on over 2.5 goals are higher, we can make a small bet on 0-2 in favor to underdog.

Correct score grid example of over 2.5 goals trading strategy on Betfair

Correct score grid view is one of the ways how to see the full picture of Betfair trading strategies. There is a software called Betpractice ScoreGrid, where you can see on which scorelines you will win and on which loose.

In this example you can see that if the favorite team scores a goal, then we have guaranteed a scratch trade. The only dangerous results are 0-0, 0-1 and 0-2, which are quite unlikely to happen. If wee look at the ROI figures for this football trade, then it is only 18% if there is over 2.5 goals in the match.

What can go wrong?

Of course scoreline 0-0 is the worst, where we loose all our bets in both markets. Therefore if you are watching the game and favorite is not at the best form and score at the halftime is 0-0 it is advised to leave the markets with a loss. Another option is to place a bet from the potential profit on scoreline 0-0. The odds on 0-0 will be shortened to about 4.0. By doing this, the only dangerous scoreline will be 0-1 in favor to underdog.

Summary

Over 2.5 goals is a great strategy for games where you are expecting goals. By the way, you only need one goal for strong favorite and you are in the safe spot! The potential profit is not huge – about 30% of the liability, but if you choose the right games, you will be in long term profits!

The Aristotle trading strategy is Over 2.5 goals market Football trading strategy with insurance positions in correct score market and Under 1.5 goals market.

Why this strategy works?

By doing a statistical research on the probability of over 2.5 goals scored in a football game and entering the market when the odds of over 2.5 goals are in our side.

How this strategy is played?

We’re looking for matches where there is a good statistical chance of both teams scoring, yet a price on over 2.5 goals of at least @1.90 (ideally higher). Where the price of over 2.5 is lower than @1.7 there is no value for us so we must wait to get involved.

In this strategy bets are placed pre-match. Let’s look at example, using 100 euro stake:

• € 58 (or 58% of the stake) back bet on Over 2.5 goals;
• € 14 (or 14% of the stake) back bet on 1-1;
• € 28 (or 28% of the stake) back bet on under 1.5 goals.

This is how pre-match bets on Aristotle trading strategy looks like

In the Correct Score grid above you can see how pr-game bets looks on this strategy. As you will have to implement moves in play, we can not calculate the probable ROI of this trade.

If there will be no goals scored early in the game, the odds of under 1.5 goals market will lower – that will create a profit to cover some of the potential loss on over 2.5 goals which, logically will be moving against us.

From the 23th minute of the game we should green ip Under 1.5 goals market as the first goals statistically are scored from the 24th minute of a match most often.

When the first goal is scored, a part of liability from over 2.5 goals market can be removed, and when the second goal is scored we can already hedge out for a profit.

If the underdog team scores the first goal we can place a lay bet off half our stake on 1-1 in order to reduce our liability on other scores to € 7.

If the result becomes 1-1 we can then lay off one more time for around € 25 to create a scratch on 1-1 and € 20 on all other scorelines.

When a football match goes as expected we can get a solid return of 20-80% of invested money.

Match Selection criteria:

If you want to make money on Betfair Football markets, then you will need to match the right football games with the right trading strategies.

To select the games for this strategy we use following criteria:

• Home team: Average goals scored, conceded, combined average, percentage of Over 2.5 goal games, percentage of Under 2.5, strength of attack and defense
• Away team: Average goals scored, conceded, combined average, percentage of Over 2.5 goal games, percentage of Under 2.5, strength of attack and defense

Then the combined average score and the probability of over 2.5 goals is calculated

In match-ups where the calculated probably is more than 60% we will have a qualified game for trading and will look for odds of the right value to recommend a trade.

What can go wrong?

A dreaded 0-0 draw will make us loos all our stake. We can make an insurance bet on 0-0 or Under 0.5 goal markets for a half of our stake.

In this Betfair football trading strategy we are looking for a strong home side and odds of Over 2.5 goals market of 1.90 or more (ideally – 2.00 to 2.10) and Under 1.5 goals market is 3.60 or more.

The ideal scenario in this strategy is that both teams scores a goal, perfectly the game ends with 2-1 or 2-2.

You should also look in H2H statistics for recent games that has had goals and 1-1 games.

Bets in this strategy are placed before the game starts.

This trading strategy similar to the Aristotle strategy as the returns are 20 to 80% return if the game goes our way.

How this strategy is played:

In this strategy bets are placed pre-match. Let’s look at example, using 100 euro stake:

• € 60 back bet on Over 2.5 goals market;
• € 10 back bet on Correct score 1-1 (sometimes you may split 1-1 and 2-0 to favorite and stake 50-50);
• € 10 back bet on Under 1.5 goals market;
• € 20 back bet on Correct Scores 2-1 and 2-2 (you may back only 2-2, if both sides are evenly strong).

In Clint football strategy the over of 2.5 goals market should be at least 1.90. In some games, where the Scoreline 2-0 seems quite possible you can split the 1-1 and 2-0 Correct score cover bets.

Correct score grid example of The Clint Betfair trading strategy

As you can see in Correct score grid example above, the most dangerous scores in this strategy are 2-0 and 0-2. If the result becomes 1-1 at some point of the game, then we are in a really comfortable trading position as the maximum loss is only 10% of our stake, but probable profit is 200%.

This strategy can be very profitable if you can choose the right games to trade!

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Usually Over/Under bets are placed on 2.5 goals market. This Betfair trading strategy is based on Over 1.5 goals market, which is a more reliable market to place bets, because you will need only two goals in the game to win this bet.

The strategy

In this strategy we will be trading Football under 1.5 goals market.

Lay The Favorite Strategy Ideas

Under 1.5 goals means, that there will be 0 or 1 goals,

Over 1.5 goals means, that there needs to be 2 or more goals scored in the match.

In this strategy the bets are placed only when the game has started or in-play, but never before the game.

The odds of Under 1.5 goals market tends to raise fast.

On average the odds for Over 1.5 goals are 1.30 or more before the match.

That is not enough to make a profit in long term. That is why you should not enter the market before the game. Sit back and just observe the match. Each minute without a goal will raise the odds.

After 15 minutes in the game, the odds should be at about 1.45.

After 30 minutes in the game the odds should be about 1.70 and if the first half will be goalless the odds usually will rise to 2.0 or more.

And that is what we are looking for! At this time we are going to place our bet.

You can place your bet in the 40. minute of the game if you want or you can wait till the half time. The later you will place your bet, the bigger your profits will be.

When the goal will be scored, the odds will drop significantly, usually back to 1.50 or less, if the goal will be scored till the 60th minute of the game. Then we can immediately trade out for an overall profit.

The time of the first goal will determine the profits. If the first goal will be scored between 46th and 55th minute then profits should be around 50% of bet amount. And it happens regularly!

In this strategy we are looking to place our bets after 30th minute of the game ,remember that.

After this time have passed without goals, check the odds of Over 1.5 goals market and if they are 1.50 or more make your bet.

For extra security, you can also check the in-play statistics.

If the last matches of teams have gone over 2.5 goals for both sides or at least the home side, make a bet.

If the goal is scored in the first 10 minutes of the game, this strategy is not suitable anymore.

Summary

This is a great universal betting strategy. The only minus is that you will have to follow the games – you’ll have to watch the games on your mobile phone or in some live-stream or at least keep an eye of live-scores and that will take a lot of time.

Recap of this strategy:

• Bet on over 1,5 goals market instead of 2,5 goals;
• Analyze games and bet only on the games that are predicted for over 2,5 goals;
• Do not place bets until the odds for Over 1,5 goals are at least1,50 or more;
• If the goal is scored till 60 minutes of the game, after you have placed a bet, you will make profit if you green up. You can also leave the bet and wait for one more goal.